The BT headquarters in Lesmo hosted the Export Sales Meeting, a key event that brought together the international sales network for direct discussions on market dynamics, development strategies and future perspectives.
Speakers included Aristide Radaelli, CEO of BT; Roberto Stefanoni, Group Sales Director; Alberto Radaelli, ICT Manager; Marco Donato, Export Sales Director; and Diego Gabasio, BT Marketing Director. Their contributions fueled an open dialogue on the topics that are reshaping the company’s present and future: investments, digitalization, new operational procedures, product development and strategies for expansion in foreign markets.
The 2025 sales figures presented at the opening showed significant growth, confirming BT’s expanding presence beyond national borders. The increase in export turnover and the strong rise in orders highlight the company’s ability to anticipate market needs, strengthen its international network and expand its presence in new countries.
The meeting was also an opportunity to present the investments planned for the 2026 season: new machining centres, expanded production areas, fully digitalized processes, the strengthening of the in-house foundry and the addition of new technical and commercial roles. These initiatives aim to increase production capacity, improve efficiency and offer even more timely service to international partners.
The event also featured previews of the 2026 product innovations, including updates to the bioclimatic pergola range, fabric pergolas, awnings, zip closure systems and a wide selection of options dedicated to colours, lighting and other customizations.
The two-day meeting conveyed the image of a company in continuous evolution, driven by synergy between people, skills and investments. The strategy defined in Lesmo marks a decisive step toward a 2026 focused on innovation, strengthened international relationships and expansion in key foreign markets.