History
A leading company, exceptional products, and a history and philosophy of the best Made in Italy entrepreneurship: this is the essence of BT. With great craftsmanship, the company has been able to put its artisanal heritage at the service of innovation, responding to the stylistic changes and the latest trends on the market. All sun shades by BT Modern boast harmonious and functional designs, modern comfort, and minimal special effects, ensuring maximum usability of outdoor spaces.
Every single awning, pergola and shade sail is available in numerous variants, with the possibility of developing exclusive shapes, tailored as required. Custom made is an integral part of the company’s DNA, the flagship of a design and production capability, the cornerstone of endless vitality and progress. The careful selection of the materials used and the production controls make BT not only a choice of quality, but also a status symbol that exalts the product’s “100% made in Italy” status.
The cornerstones of the corporate philosophy are the care taken in the design of the creations, combined with the use of eco-friendly materials that guarantee a significant energy savings, but above all the reduction of environmental pollution. BT is a valuable company that does not overlook the inclusion of ethical and social commitment within its own business objectives. In fact, it supports several sporting and social initiatives and, over time, has launched important synergies with the greatest symbol of excellence.
Tenacity, passion and efficiency have always accompanied BT’s presence on the world market, in which, innovation and constant growth are oriented toward maintaining the customer’s confidence.
Tenacity, passion and efficiency have always accompanied BT’s presence on the world market
BT over time, from 1954 to the present day
In Monza, in a territory firmly tied to the tradition of craftsmanship, the workshop founded by Ambrogio Radaelli is born, immediately receiving wide acclaim from those who appreciate the value of Italian craftsmanship.
A workshop that has success requires transformations: no longer just a boutique, but a real shop right in the heart of the city of Monza that specializes in solar shielding. Brianzatende takes life from here.
The location in the city, with the opening of a modern showroom and the acquisition of the land, is the forerunner of the industrial turning point, focused on solar protection and managed by the founder’s son, Aristide.
The internal foundry is constructed, and the production area is expanded to 7,000 sqm to meet the needs of an increasingly broad market, consolidating the distribution network and strengthening the sales network.
BT participated in the Stuttgart R+T international trade fair. For the first time, redesigning its international role with a line of products and solutions exalting the most authentic expression of Italian design.
The production and commercial system give rise to international expansion. As a leader in its sector in Italy, Brianzatende aims to conquer the confidence of different European markets. At the same time, an integral process of restyling the proprietary shops is launched.
From Brianza to the world. From Brianzatende to BT: the production area reaches 20,000 sqm, a direct consequence of the expansion of the range of products with integrated outdoor furniture solutions. The company renews its brand to reflect its strong market position.
BT Sud was set up with production headquarters in Bari, with the aim of creating a point of reference in the sun shade market for Southern Italy.
Expansion of the production division with the construction of new departments and the acquisition of new machinery. Investments resulted in an additional 5,000 m2 of space to increase the production of bioclimatic pergolas. That year, the company had more than 160 employees.
BSpace, the Milanese flagship store, opened in the Brera Design District. This new showroom, the company’s sixth, is designed with the precise intention of giving the customer a hands-on experience of the product, allowing them to imagine it in their own home, and to assist design professionals in both private and contract sectors.
Complete restyling of the office area with a substantial structural expansion of the levels and spaces. The logic behind this large-scale operation was management of the work area, with the aim of meeting contemporary challenges.
The headquarters in Lesmo now measures 41,000 m2.
At the height of the pandemic, BT invested heavily in the acquisition of the former Mellin plant in Carnate, in order to fully transfer several stages of the production process.
This would later become the new storage shed for accessories and aluminium, and the new futuristic, completely eco-friendly powder coating plant.
Another Brianzatende store was opened in a new commercial complex owned by Brianzatende srl. This new store is located in a high-impact area, strategically situated along a busy thoroughfare.
The sales point in Cernusco Lombardone is joined the many Brianzatende stores in this area: the headquarters in Lesmo and the stores in Monza, Giussano, Trezzano sul Naviglio, Almè and Garlate, as well as the innovative BSpace in Milan.
he birth of BT Iberica, expanding our Group’s presence in Spain and strengthening our company’s business model. The new company BT Iberica arose from a partnership between BT and TOLDOS Granada, one of Spain’s leading companies in the outdoor sector.
On the occasion of its 70th anniversary, BT inaugurates the new year with the opening of a new Belgian headquarters for distribution throughout Belgium and Luxembourg.