Firm
A pioneering enterprise, products of excellence, the history and philosophy of Italy’s leading entrepreneurship: this is the essence of BT: The company’s identity is inevitably bound to the idea of a DREAM, a PROJECT that began at the beginning of the Fifties and that still continues to attain market goals. Just like the best Italian stories, a man’s IDEA turned into a little craftsman’s workshop in the centre of Monza, in the heart of Brianza’s manufacturing district of the Post-Second World War years.
Idea
The company’s first core-business concerned upholstery and soft furnishings, an
economic spark that found fertile ground in a sector that was inevitably destined to
expand.
During the 1970s, production shifted from that specific sector to solar protection. And
from that moment onward the company embarked on an major development process,
eventually becoming an industrial player with the opening of its plant in Lesmo in 1982.
Time went by, and business continued for two generations, acquiring the know-how
and experience of the ENTREPRENEURS who forged the history of BT.
Since the 1980s, the second generation of DREAMERS and DOERS has been guided
by Aristide Radaelli, responsible for the company’s recent expansion in terms of
market line and product excellence. The technologically advanced industrial division
covers an area of some 7,000 sqm. It’s equipped with the most innovative machinery,
an ultra-modern coating system that uses environment-friendly powder coatings, and a
2,200 sqm showroom.
In the early 1990s, Radaelli was inspired to create the company’s very own foundry,
thus achieving vertical integration of the entire production process for aluminium
panels.
During these past 20 years, BT has successfully navigated a continually
evolving market, and has constantly used the best industry trends to its advantage.
The Group’s expansion, both in Italy and worldwide, are the direct consequence of
borderless corporate progress, and are important outlays for TECHNOLOGY,
RESEARCH, INVESTMENTS and ENHANCEMENT OF HUMAN POTENTIAL.
The industrial project
BT Sud was born in 2012, BT Centro in 2013, and the company’s geo-localized
approach to the national reference target continues, in addition to an ever increasing
presence on foreign markets, especially in Europe, Brazil, Canada, the Middle East
and Asia.
The company is currently ISO certified, which at an international level certifies its optimal organizational management. The INNOVATION component has always assumed a predominant role in the BT, with the registration of numerous state- of-the-art patents at both the national and European levels. In addition, investments in production spaces and new technologies have made it possible to create a complete cycle of services, which include the design, packaging and assembly of exclusively made-to-measure structures.
Results
2012 was a crucial turning point for the BT which recorded a significant
increase in turnover compared to the previous year.
The continuous business success reveals not only a highly qualified production chain, in which the entire process of creating the product is controlled from the raw material
to the realization of the finished piece, but also by the refinement of the best design
solutions for outdoor furniture.
These positive results were therefore guaranteed by new and innovative products, with
registered designs, which met with excellent feedback from customers. Today, BT
Group has 150 employees, and boasts a production site of 25,000 sqm.
Philosophy
Manufacturing process
Each of our company’s activities is based on solid values that have led to our success: optimal working conditions, environmental sustainability, attention to product quality and respect for people. Each step in the creation of our products is planned and carried out in a unique way: a supply chain without parallel in this sector.
The machinery used, as well as our highly technological production process, have been created ad hoc for our company in order to best meet the needs of the market. Our added value? The eye and skilful hand of a real person: each step in our production process is followed by a specialist employee who always certifies the quality of the result.
Customisation is the real keyword: In our headquarter based in Lesmo, we consider it a right of the consumer, who can count on the ability of skilled professionals to develop solutions tailored to individual taste and need. Each material, selected and processed in compliance with strict quality parameters, must pass strict quality and conformity tests, a necessary step to certify the resistance, safety and durability of our products. From design to delivery, everything is masterfully orchestrated to ensure the excellent quality of products and services.