BT takes part in Solferino 28, the Fuorisalone event promoted by Corriere della Sera, Living, and Abitare, taking place from April 20 to 26, 2026, in the heart of Brera.
The initiative opens the spaces of Via Solferino to the public with a project that intertwines design, architecture, culture, and urban vision, engaging professionals and Design Week visitors in a shared narrative about the future of the city.
At the center of this edition is “City of Ideas”, the installation designed by MCA – Mario Cucinella Architects, conceived as a dynamic and open laboratory capable of transforming the space into a place for dialogue, imagination, and creativity.
In this context, BT’s presence fits naturally within an authoritative and highly inspirational framework, in dialogue with a project that places the value of space, relationships, and a new idea of contemporary living at its core.
Participation in Solferino 28 confirms BT’s focus on contexts where design and architecture become tools to interpret the present and imagine new forms of urban experience.
During Design Week, BT will also be present in the city with special openings of the BT Official Store on Via Fatebenefratelli in Milan, open from Monday, April 20 to Saturday, April 25, from 10:00 am to 7:00 pm, welcoming professionals and visitors during Fuorisalone.