A story of innovation, quality, and passion. This is how the story of BT Group could be described. We are face to face with Aristide Radaelli, BT Group administrator, who, from the stand at the Salone del Mobile, takes stock of the history, news and the 2024 anniversary which sees the company celebrate its first 70 years.
“For the second consecutive year we are present at the Salone del Mobile in Milan on an anniversary which also sees us as protagonists with our seventieth year of activity. We are present with our most iconic products and above all with CODE, the new revolutionary system that won two important design and innovation awards at the last Stuttgart fair, the international sun protection fair”.
BT also presented itself to the public, for example, with Pergosky. Another iconic product from the bioclimatic pergola collection where the glass creates a ‘ glass house ‘ effect. These are products that in the world of sun protection are certainly something unique and customizable and which, at the Salone del Mobile, were appreciated by visitors from all over the world.
It all started way back in 1954 when not only sun protection products were made in the center of Monza…
“My father started out as an upholsterer and I learned the art of upholstery and then developed other products, awnings and pergolas, since the 1980s” – continues Aristide Radaelli.
Until we get to what we know today and which sees BT Group as a protagonist in the world of sun protection among the major big names in the sector. And up to today’s presence at the Salone del Mobile and for the second consecutive year.
“Our history starts in 1954 and from Brianzatende, and today, with a certainly more international vision, we have reached the third generation with the entry of my children into the company for several years now. It is also thanks to them that we have managed to increase and develop the company, reaching this important anniversary today.”
