Biophilia and sustainability were the central themes of the convention held at the Autodromo di Monza to celebrate BT Group’s 70 years. The event featured Bettina Bolten, a biophilic design consultant, and Patrizia Giangualano, an advisor in governance and sustainability.
Bettina Bolten presented her talk titled “Inside Out, Outside In: Reconnecting with Nature,” delving into the concepts of Outdoor Living, Biophilia, and Biophilic Design. These themes are closely linked to human well-being through our relationship with nature. Outdoor Living promotes the idea of utilizing outdoor spaces not just for leisure but as an integral part of daily activities, offering physical and psychological benefits related to exposure to fresh air and natural light.
Biophilia, as Bettina Bolten explained, reflects humanity’s innate affinity for nature and the importance of interacting with it to enhance well-being. Biophilic Design, applied to architecture and built spaces, aims to integrate natural elements to create environments that promote health and comfort, fostering a continuous connection with nature. In this context, structures like pergolas and awnings contribute to creating functional and welcoming outdoor spaces, encouraging a sustainable and harmonious lifestyle.
Patrizia Giangualano, in her talk “Sustainability and Value Creation: How to Address Change,” explored aspects related to sustainability and the value it generates. With the increasing complexity of competitive environments and evolving risks, sustainability has emerged as a key factor in driving change within companies. Today, value creation is not just about shareholders but involves all stakeholders, requiring long-term planning based on risk management and new opportunities.
Companies, both large and small, are undergoing a radical transformation aimed at growth and market repositioning. This necessitates solid informational foundations and structured plans to monitor and manage ongoing transformations. Sustainability thus becomes a strategic element, supported by the building of robust partnerships along the production chains.
During her presentation, Patrizia Giangualano examined the evolution of the concept of sustainability, analyzing its regulatory, market, and social impacts, the environmental challenges posed by the 2030 Agenda and the Paris Agreement, and the importance of dialogue with investors, analysts, and other stakeholders. Furthermore, she explored how companies can manage sustainability to strengthen their competitiveness, assessing their maturity level in addressing change and emphasizing the central role of collaboration.
Both presentations provided in-depth insights into crucial themes for the future of design and companies: together, these two approaches offered an integrated vision on how to build more harmonious and resilient environments, promoting both quality of life and business competitiveness in an increasingly complex and evolving context.
