About us
A leading company, products of excellence, history and philosophy of the best entrepreneurship made in Italy: This is the essence of BT Group. With great craftsmanship, the company has been able to put the artisanal heritage at the service of the taste innovation, responding to the ervoluzioni of the style and the needs of the most current trends in the market. Design modern, harmonious and functional design, modern comfort and minimal special effects, simple and particular ensure maximum usability of outdoor spaces that characterize all the sun tents by BT Group.
Every single tent, pergola and Vela is available in many variants, with the possibility of developing exclusive shapes, tailored to the extent. Custom made is an integral part of the company’s DNA, the flagship of a design and production capability, the index of an endless vitality and progress.The careful choice of the materials used, the controls of the productive phases, make BT Group not only a choice of quality but a status symbol that sublimates the product “100% made in Italy”.
The cornerstones of corporate philosophy are the care of design in the creations combined with the use of eco-friendly materials that guarantee a significant energy savings, but above all the reduction of environmental pollution. BT Group is a valuable company that does not leave out the inclusion of ethical and social commitment within its own business objectives. In fact, it supports several sporting and social initiatives, and in time it has launched important synergies with the greatest symbol of excellence.
Tenacity, passion and efficiency are always accompanied by the presence of BT Group on the world market in which, innovation and constant growth are oriented to maintain the customer’s confidence.
Our history
1954
A Monza, in un territorio saldamente legato alla tradizione artigianale, nasce il laboratorio fondato da Ambrogio Radaelli, che da subito riscuote il consenso di chi sa apprezzare il valore dell’artigianalità italiana.
In Monza, in a territory firmly tied to the tradition of craftsmanship, the laboratory founded by Ambrogio Radaelli is born, who immediately collects the consent of those who appreciate the value of Italian craftsmanship.
In Monza, in einem Gebiet fest an die Tradition der Handwerkskunst gebunden, ist die labor von Ambrogio Radaelli gegründet geboren, der sofort die Zustimmung derjenigen sammelt, die den Wert der italienischen Handwerkskunst schätzen.
À Monza, dans une zone fermement attachée à la tradition, fondé le laboratoire fondée par Jon R, qui reçoit immédiatement le consentement de ceux qui savent apprécier la valeur de l’artisanat italien.
1975
Un laboratorio che ha successo richiede trasformazioni: non più solo una bottega ma un vero e proprio negozio nel cuore della città monzese che si specializza nella schermatura solare. Brianzatende prende vita da qui.
A laboratory that has success requires transformations: No more just a workshop but a real shop in the heart of the city of Monza that specializes in solar shielding. Brianzatende takes life from here.
Ein Labor, das Erfolg erfordert Transformationen: nicht mehr nur ein Workshop, sondern ein echter Shop im Herzen der Stadt Monza, die sich auf Solar-Abschirmung spezialisiert. Brianzatende nimmt das Leben von hier.
Un laboratoire que le succès exige des transformations : n’est plus seulement un magasin mais un vrai magasin au coeur de la ville de Monza, qui se spécialise dans les protections solaires. Brianzatende vient à la vie d’ici.
1983
L’insediamento a Lesmo, con l’apertura di un moderno showroom e l’acquisto dei terreni antistanti, è precursore della svolta industriale, focalizzata nella protezione solare e diretta dal figlio Aristide.
The settlement in the city, with the opening of a modern showroom and the acquisition of the land, is the forerunner of the industrial turning point, focused on the solar protection and direct by the son Aristide.
Die Siedlung in der Stadt, mit der Eröffnung eines modernen Showrooms und der Erwerb des Landes, ist der Vorläufer der industriellen Wendepunkt, auf den Solar-Schutz und direkt durch den Sohn Aristide konzentriert.
La colonie de Lesmo, en ouvrant une salle d’exposition moderne et acheter terrain en face, est un précurseur de redressement industriel, axée sur la protection solaire et dirigé par son fils Aristide.
1990
Viene costruita la fonderia interna e viene ampliata la superficie produttiva a 7.000 mq. per rispondere ad un mercato sempre più ampio, consolidando la rete distributiva e potenziando la rete commerciale.
The internal foundry is constructed and the production area is expanded to 7,000 sqm. To respond to an increasingly broad market, consolidating the distribution network and strengthening the sales network.
Die interne Gießerei ist konstruiert und der Produktionsstandort wird auf 7.000 qm erweitert. Reaktion auf einen zunehmend breiten Markt, Konsolidierung des Vertriebs-Netzwerks und Stärkung des Vertriebs-Netzwerks.
A été construite la fonderie et la production zone a été élargie à 7 000 mètres carrés. pour répondre à un marché plus large, de consolider son réseau de distribution et renforcer le réseau de vente.
2001
Il sistema produttivo e commerciale danno avvio all’espansione internazionale, Brianzatende leader nel settore in Italia mira a conquistare la fiducia di diversi mercati europei. Parallelamente viene così avviato un processo integrale di restyling dei negozi di proprietà.
The productive and commercial system give rise to international expansion, the Brianzatende leader in the sector in Italy aims to conquer the confidence of different European markets. In parallel, an integral process of restyling of property stores is launched.
Das produktive und kommerzielle System führt zu einer internationalen Expansion, der brianzatende Marktführer in Italien zielt darauf ab, das Vertrauen der verschiedenen europäischen Märkte zu erobern. Parallel dazu wird ein integraler Prozess der Neugestaltung von Immobilien-Stores lanciert.
Le système productif et commercial commencent à expansion internationale, Brianzatende leader Italie vise à gagner la confiance des différents marchés européens. Parallèlement, le processus est donc partie intégrante de la beauté des magasins.
2009
Dalla Brianza al mondo. Da Brianzatende a BT Group: il comparto produttivo raggiunge i 20.000 mq, diretta conseguenza dell’ampliamento della gamma di prodotti con soluzioni d’arredo integrate per l’outdoor. L’azienda rinnova il proprio brand conforme alla grande forte credibilità acquisita.
From Brianza to the world. From Brianzatende to BT Group: The productive sector reaches 20,000 sqm, a direct consequence of the expansion of the range of products with integrated outdoor furniture solutions. The company renews its brand in conformity with the great strong credibility acquired.
Von Brianza in die Welt. Vom Brianzatende zur BT-Group: der produktiven Sektor erreicht 20.000 qm, eine direkte Konsequenz aus dem Ausbau der Produktpalette mit integriertem Outdoor-Möbel-Lösungen. Das Unternehmen erneuert seine Marke in Übereinstimmung mit der großen starken Glaubwürdigkeit erworben.
De Brianza dans le monde. De Brianzatende à BT Group : le secteur productif atteint 20 000 m², conséquence directe de l’extension de la gamme de produits avec des solutions de mobilier intégré pour l’extérieur. La société renouvelle sa marque compatible avec la très forte crédibilité acquise.