BT takes a further step in its growth and internationalisation journey, reinforcing its marketing division with the arrival of Diego Gabasio as Marketing Director. The new strategy aims to consolidate the brand’s presence on the domestic market and further expand into high-potential international markets.
Diego Gabasio will oversee the development of a strategic and proactive approach to marketing and communication, with the aim of better supporting both the Italian and international sales networks.
“The goal is to guide BT on a journey of growth, strengthening the brand’s positioning on its current markets and opening up new ones. To achieve this, strategic marketing is essential — starting from an in-depth understanding of each market and the customers’ needs, and transforming that into concrete, coordinated and measurable actions,” explained Diego Gabasio.
BT has engaged more proactively with the international markets in recent years, establishing structured relationships in Europe and North America. A significant milestone in this process was the acquisition of Multiple Awnings Inc., a Canadian company with over thirty years of experience in the design and distribution of sun protection solutions. This acquisition has significantly bolstered the Group’s presence in North America, one of the most dynamic and promising global markets.
BT already operates offices in Spain and Belgium, and has a well-established sales network in various European countries, including Germany, France, the United Kingdom and Eastern Europe. The strengthening of the marketing strategy now plays a crucial role in supporting the brand’s global expansion.
Key elements of the new approach include enhancing digital activities to boost visibility and generate leads, and streamlining marketing processes and services to ensure faster and more effective responses to market demands.
With this vision, BT has reaffirmed its commitment to innovation and to building a stronger international identity, and is fully prepared to meet the challenges of the global markets.